Somewhere in the world, someone is always partying. HOOT is their watch.
In the dark, everything is about how you look. The dial sleeps from sunrise to sunset, then wakes. Two glowing numerals — 00 and 06 — mark the hours that belong to us.
Wherever the music plays — a beach in Mykonos, a basement in Berlin, a rooftop in Tokyo — HOOT is there. This is not a watch for the boardroom. This is a rally cry, strapped to your wrist.
Six hours of
luminova.
Other watches glow at every hour. Ours only glows when it matters — between midnight and 06:00. The hours that belong to night owls.
Sun up. Indices in matte white against black rubber. The night markers rest, dormant.
Lights out. 00 and 06 ignite with Luminova. Only the hands and essential hour markers remain visible.
[ 04 / THE OWL ]
Drawn byGreg Coulton.
British illustrator. Patron saint of late nights. Coulton's owl became HOOT's totem in 2015. Same lines, same yellow eyes, same don't-mess-with-me energy.
Featured among the world's 200 best print campaigns by Lürzer's Archive.
