DESIGNING IT

Created in 2015 by designer Jean-Marc Salemi, HOOT is a Swiss brand whose identity and symbol is the owl. Known for its original design, it introduces the application of a phosphorescent paint called "Swiss Super Luminova", only on the indexes of its dials from midnight to 6am.

Jean-Marc has been working in watch design for more than 20 years. After a career as a designer for major luxury brands, he decided to open his design studio and then launch the HOOT brand in order to gather a team of professionals and spread his own vision.

THE CHARACTERISTICS 

The assembly of the structure includes a screen-printed dial with luminescent paint, a mineral anti-reflective glass, a steel buckle and a steel back that allows the HOOT to be water-resistant to 100 meters.

THE LUMINOVA

The HOOT watch has a Swiss Super Luminova paint that shines thanks to a luminescent material that recharges in daylight. A touch of identity that reveals itself at night.

TECHNOLOGY

We use a recycled biomaterial that is hypoallergenic and very resistant. The HOOT watch is made to last and its injection technique exclusively developed for HOOT is made in one piece which incorporates a steel part in its core, making this watch unique.

PHILOSOPHY

To offer more than a brand, a relaxed and positive attitude enhanced by a creative community that shares this entrepreneurial spirit. A brand combining quality and design at an affordable price.