More than a brand, HOOT embodies a fresh and positive attitude. Highlighted by a tribe of ambassadors sharing a drive to innovate and a spirit of independence.

A watch, accessible and unpretentious, combining quality and design.

More than a watch, a concept. More than a concept, a rallying cry.


The Night Owl collection features eight unisex 42 mm watches in black or white. Each version provides indexes in white, green or blue colour.

Enriched by two models set with Swarovski.

Radically sleek, it displays an urban look, abolishing boundaries between masculine and feminine allure.

  • Black White

    CHF 250.00
  • Black Blue

    CHF 250.00
  • Black Green

    CHF 250.00
  • Black White Swarovski

    CHF 350.00
  • White White

    CHF 250.00
  • White Blue

    CHF 250.00
  • White Green

    CHF 250.00
  • White White Swarovski

    CHF 350.00




First emotion with the illustration owl on the packaging, and the watches fits perfect on my wrist, I use it day and night.

Magal H.


When I received my Hoot watch I was surprised by the quality of the rubber and the shiny of the Swarovski’s

Katia M.


I like the design and the Hoot is perfect for me, she follows me all day to my work as a barman and on my freeboard on weekends.

Pierre L.


Unique and patented, the Luminova provides brightness in the dark from midnight to 6 AM. Indexes are illuminated thanks to a luminescent material that recharges in the daytime. A signature, that stands out at night, evidence of HOOT’s belonging to nightlife.

THE TECHNOLOGY Supported by cutting-edge technologies, an injection in one-piece rubber membrane on steel, makes the uniqueness of the watch. Through an ingenious manufacturing process, HOOT declines rubber as a luxury material. Guarantee of brilliance, durability and comfort. A premium biomaterial, hypoallergenic and resistant. A watch built to last.
THE TECHNIQUE Based on a Swiss know-how, we combined technical sophistication of a stainless-steel structure with a high-quality rubber injected membrane. A Swiss made Ronda quartz movement for precision and reliability. A structure featuring a multi-level dial with minimal indexes, luminescent material glowing in the dark from midnight to 6 AM. An anti-reflective mineral glass, a loop and a bottom in steel provide waterproof up to 100 meters. The winding crown was placed at 4 o’clock for more comfort. The edge of the second hand and the crown reveal an owl.
THE COMMUNICATION Faithful to its philosophy, the brand engages in authentic communication by using social networks as its core. A genuine approach to discover places and meet people, true to their values, gathering strength and energy to take action and commit to a desired achievement.


Rewarded amongst the 200 Best Packaging Design worldwide edition 2017-2018 by the famous publisher “ Lürzer’s archives ”, our packaging, a work of art signed ” Greg Coulton ” , brought to life three majestic owls.

Produced by “ Polyval ”, a company dedicated to vulnerable people facing social difficulties, helping them to improve their autonomy and meeting challenges of social reintegration.